FTO mark
Use for favicon, app icon, profile icon, and compact placements.
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FollowThruOps brand
Practical, operator-led, human-reviewed.
The brand should feel like a reliable operating layer: warm, direct, structured, and low-hype. Use navy for trust, gold for follow-through, and paper for the working surface.
Logo lockups
Use this sheet as the visual reference for spacing, uppercase wordmark, logo gold, and dark-background treatment.
Horizontal logo
Use where the full company name should be visible.
Compact lockup
Use in tight website headers and narrow horizontal placements.
Signature lockup
Use in email signatures and document headers.
Gmail icon
Use as the Google profile image or inbox avatar.
Color system
Navy
#123C69Primary brand color, FT letters, CTAs, structure
Gold
#CE9528O, Ops, divider, brand accent
Ink
#172033Dark surfaces, app icon, reverse lockups
Cream
#F6F1E7Primary light background
Gold deep
#A9791FSmall gold text on light backgrounds
Gold on dark
#E2B43EGold accent on dark surfaces
Muted slate
#B9C2D6Secondary text on dark surfaces
Border
#D8CCBASubtle structure
Typography
Use Sora or Poppins for headings once the exact wordmark font is confirmed. Use Inter or a clean system sans for body text and email.
Email signature
Use the signature PNG at about 300px wide. Pair it with name, role, website, and direct email in navy or muted ink.
Gmail icon
Use the square Gmail icon PNG. It has extra padding so the mark stays readable after Google crops it into a circle.